They've trusted Metadrop
From global gluten-free and medical-nutrition leaders to multinational OTC and consumer-health brand portfolios, healthcare and pharma organisations across 35+ country markets have relied on Metadrop to build, run and modernise their Drupal platforms.
Why Drupal for healthcare & pharma
Healthcare and pharma brands run dozens of country, product and campaign sites under intense regulatory scrutiny. Drupal is the enterprise-grade open-source CMS built for exactly that combination of scale, compliance and brand consistency, which is why regulated consumer-health and medical-nutrition leaders choose it.
- Multi-market by design: run 30+ country and product sites from one governed platform with shared components and a single, consistent brand identity.
- Multilingual at any depth: native translation workflows for 20+ languages with per-market, asymmetric content and per-country regulatory variation.
- Compliance built in: a mature security team, regular core releases, and a proven track record meeting GDPR, WCAG 2.1 AA and the European Accessibility Act.
- Sensitive-data ready: role-based access, consent management, audit logging and SSO patterns suited to health data and member programmes.
- No license cost, full ownership: open-source means an auditable codebase you own outright, with no vendor lock-in.
- Campaign-fast: paragraph-based component libraries let brand and marketing teams launch new product or campaign sites in days, not quarters.
Tell us about your markets, languages and compliance demands.
Compliance, accessibility & data protection
Regulated brands cannot retrofit compliance. It has to be engineered into the platform, and we build it in from the architecture up.
GDPR & consent
Lawful sensitive-data handling, OneTrust cookie and consent banners, data-minimisation and right-to-erasure workflows across every market.
Accessibility (EAA / WCAG 2.1 AA / EN 301 549)
Heading hierarchy, ARIA, keyboard navigation, contrast and touch-target remediation, with continuous auditing via pa11y-CI and Unlighthouse.
Security hardening
Content Security Policy, security headers, reCAPTCHA v3 Enterprise, role audits and proactive vulnerability remediation.
Independent verification
ENS-certified delivery and Drupal Silver Certified Partner status back every compliance claim.
Medical-legal (MLR) review workflows
Pharma and consumer-health content carries medical, legal and regulatory (MLR) obligations that generic publishing tools ignore. We model the review cycle directly into Drupal.
- Content moderation states (draft, in-review, approved, archived) mapped to your MLR sign-off chain.
- Per-market editorial roles so local regulatory and brand teams review only their own market's content.
- Content locking for concurrent editorial sessions, preventing conflicting edits during review.
- Audit trail of every revision and approval for inspection and compliance evidence.
Multi-market brand platforms
One platform, many markets, one brand. We consolidate country and product sites into a governed multisite estate without sacrificing local autonomy.
- Shared design system and component library enforcing brand consistency across every country site.
- Per-market content models for products, recipes, campaigns and promotions, localised to each market's regulations.
- Automated translation pipelines (for example Lingotek or Ray Enterprise) feeding 20+ languages.
- SEO & crawlability per market: hreflang, per-country metadata, sitemaps and AI-crawler controls built in.
Much of the consumer-health brand work in this space is delivered white-label through creative and media agencies. See how we work as a white-label Drupal partner for agencies.
Loyalty, Club & HCP Portals
Brands increasingly own a direct relationship with consumers and healthcare professionals. We build the gated, identity-driven experiences that make that possible.
Single sign-on (SSO)
Member registration tied to Salesforce Identity and loyalty and gamification systems.
Private professional networks
For HCPs and trade audiences, with role-gated content.
CRM & marketing integration
Salesforce Marketing Cloud, Microsoft Dynamics and newsletter and profiling sync.
E-commerce & shop integration
With real-time stock and price APIs where the brand sells direct.
Campaign & market time-to-market
Marketing calendars do not wait for IT backlogs. Our component architecture lets brand teams ship campaigns at marketing speed.
- Reusable paragraph components (hero, slider, cards, gallery, promotion, FAQ) editors assemble without developers.
- New market or product sites stood up in days on the shared platform.
- Front-end performance tuned for campaign traffic, with critical CSS, lazy loading, WebP and CDN keeping CrUX scores healthy under load.
Maintenance, security & upgrades
A regulated brand platform is never "finished." We run it for the long term under a defined, accountable model.
- Preventive & corrective maintenance with proactive monitoring (New Relic) and defined response.
- Continuous security patching and core updates on live, business-critical platforms.
- Zero-downtime upgrades to Drupal 11, modernising architecture and clearing technical debt during the move.
- Independent technical governance through Tech Leadership as a Service, auditing and coordinating your internal teams and other vendors so a complex multi-market estate stays cohesive and stable.
Our experience in healthcare & pharma
Selected outcomes from our healthcare and consumer-health engagements.
- Ran a multilingual, multi-country brand platform of 35 country sites in 22+ languages for a global medical-nutrition leader, from a single governed Drupal codebase.
- Upgraded a live regulated brand platform to Drupal 11 with WCAG 2.1 accessibility remediation and a full front-end performance overhaul, supported by continuous automated accessibility auditing.
- Implemented a loyalty and club programme with SSO, integrating Salesforce Identity, Marketing Cloud and a multi-step registration and lead-generation strategy across markets.
- Built and operated multi-market product and campaign microsites for a multinational consumer-health brand portfolio, including video-platform integrations (YouTube and Vimeo APIs).
- Delivered a private professional network for healthcare professionals, with role-gated content and identity management.
Frequently asked questions
Why use Drupal for healthcare and pharma websites?
Drupal combines enterprise scale, native multilingual and multisite support, and a mature security model, which is the exact mix a regulated, multi-market brand needs. It runs dozens of country and product sites from one governed platform while meeting GDPR, WCAG and the European Accessibility Act, with no license cost and no vendor lock-in.
Is Drupal GDPR-compliant for sensitive health data?
Yes. Drupal supports lawful sensitive-data handling out of the box, and we engineer it further with consent management (OneTrust), data minimisation, right-to-erasure workflows, role-based access, audit logging and encryption. Our delivery is ENS-certified and we hold Drupal Silver Certified Partner status.
How do you handle medical-legal (MLR) content review?
We map your medical, legal and regulatory sign-off chain into Drupal's content-moderation workflow, with draft, in-review, approved and archived states, per-market editorial roles, content locking for concurrent sessions, and a full audit trail of every revision and approval.
How do you make a pharma website accessible under the EAA?
We build to WCAG 2.1 AA and EN 301 549, covering correct heading hierarchy, ARIA, keyboard navigation, contrast and touch-target sizing, and we verify continuously with automated tooling (pa11y-CI, Unlighthouse) plus manual audits, so platforms stay compliant with the European Accessibility Act after launch.
Can you manage a multi-market, multilingual brand platform?
Yes. We run multilingual brand estates of 30+ country sites in 20+ languages from a single governed codebase, with a shared design system for brand consistency, per-market content models and regulatory variation, and automated translation pipelines.
Drupal vs Adobe Experience Manager for pharma: which is better?
Both scale to enterprise brand estates. Drupal gives you a fully auditable open-source codebase with no license cost and no vendor lock-in, and it matches the multisite, multilingual and compliance capability that pharma and consumer-health brands need. For most of these brands it delivers the governance and scale they require at a lower total cost of ownership.
How fast can we launch a new market or campaign site?
On an established platform, new market and campaign sites launch in days. Editors assemble pages from reusable, brand-compliant paragraph components without developer involvement, so marketing campaigns ship at marketing speed rather than waiting on a release backlog.
Talk to a healthcare & pharma Drupal expert
Tell us about your brand platform, the markets, languages and compliance demands, and we'll scope a free, senior consultation with no commitment. We'll translate the technical picture into clear business decisions.