--- url: 'https://metadrop.net/en/projects/syensqo' title: Syensqo author: name: Root url: 'https://metadrop.net/es/sobre/metadrop' date: '2024-10-08T12:43:34+00:00' updated: '2026-06-10T11:34:31+00:00' type: project summary: "Ever wondered how two distinct digital identities are born from one legacy platform? Discover how Solvay's strategic web division gave rise to Syensqo's digital presence." tags: - Drupal - Multisite - Corporate - Acquia image: 'https://metadrop.net/sites/default/files/styles/full/public/2024-10/header_syensqo_clear.png.webp?h=0fff72d4&itok=iDIY8Qx8' published: true og: determiner: Automatic site_name: Metadrop 'image:url': 'https://metadrop.net/sites/default/files/styles/full/public/2024-10/header_syensqo_clear.png.webp?h=0fff72d4&itok=iDIY8Qx8' 'image:type': image/png 'image:width': '305' 'image:height': '172' 'image:alt': Syensqo street_address: 'Calle Manuel Luna, 12, 3 Dcha' locality: Madrid region: Madrid postal_code: '28020' country_name: España email: hola@metadrop.net phone_number: '910053180' schema: '@context': 'https://schema.org' '@graph': - '@type': Article name: Syensqo headline: "From one to two: Syensqo's digital challenge or how to split an infrastructure and rebrand in record time." description: "From one to two: Syensqo's digital challenge or how to split an infrastructure and rebrand in record time." about: - Drupal - Multisite - Corporate - Acquia image: '@type': ImageObject url: 'https://metadrop.net/sites/default/files/styles/full/public/2024-10/header_syensqo_clear.png.webp?h=0fff72d4&itok=iDIY8Qx8' width: '305' height: '172' datePublished: '2024-10-08T14:43:34+0200' dateModified: '2026-06-10T13:34:31+0200' author: '@type': Organization '@id': 'https://metadrop.net/#organization' publisher: '@type': Organization '@id': 'https://metadrop.net/#organization' mainEntityOfPage: 'https://metadrop.net/en/projects/syensqo' - '@type': Organization '@id': 'https://metadrop.net/#organization' url: 'https://metadrop.net/' name: Metadrop sameAs: - 'https://www.drupal.org/metadrop' - 'https://twitter.com/metadrop' - 'https://asociaciondrupal.es/partner/metadrop' - 'https://www.linkedin.com/company/metadrop' logo: '@type': ImageObject url: 'https://metadrop.net/themes/custom/mdrop_radix/logo-metadrop-500-500.jpg' width: '500' height: '500' - '@type': ItemPage '@id': 'https://metadrop.net/en/projects/syensqo' breadcrumb: '@type': BreadcrumbList itemListElement: - '@type': ListItem position: 1 name: Home item: 'https://metadrop.net/en' publisher: '@type': Organization '@id': 'https://metadrop.net/#organization' --- # Syensqo ## From one to two: Syensqo's digital challenge or how to split an infrastructure and rebrand in record time. Evolution of a unified legacy in different digital environments: discover how a cell division was expertly executed at Solvay to give birth to Syensqo. [Explore](#scroll-to-content) **Ever wondered how two distinct digital identities are born from one legacy platform?** Discover how Solvay's strategic web division gave rise to Syensqo's digital presence. ## Defining a New Digital Horizon In 2023, Syensqo emerged distinctly from **Solvay’s specialty chemicals division**, setting its independent path in advanced materials and specialty chemicals. Operating in **30 countries** and fostering innovation with over **13,000 employees**, Syensqo marries sustainability with science. **At the heart of its digital creation**, the combined efforts of **both companies** to create a unique digital identity for Syensqo, separate from the essence of parent company Solvay. ## Strategic web split: Improve the existing site to create two more efficient and powerful sites. As already mentioned, Syensqo **had to create its own digital identity**, completely different from that of its sister Solvay. This meant that some of Solvay's **content** had to be transferred to this new company and platform, which had to be completely distinct and **differentiable in terms of design**, but with the same basic **functionalities and structures.** Moreover, as these contents were transversal to all the sites in the various countries that were part of Solvay, **Syensqo had to be born multisite**, adding another layer of complexity to this already complicated birth. The **Syensqo platform was created in phases** and, along the way, the Solvay platform was also **upgraded and redesigned:** In the first phase, **a global analysis of the Solvay website was carried out**: static analysis of the code, the modules being used, performance, Green It, etc. to see **how the website could be improved**. This process included an audit of all the **design-level components** of the Solvay platform (including its 33 websites), to see which could be eliminated because they were not used much and which could be adapted to the process. **The Xray Audit module was born** from this need for a global analysis of the platform's architecture. We then proceeded to **address any shortcomings or areas for improvement identified** in the Code during the previous comprehensive audit. A new **‘template’** was also created for Solvay: a **new graphic line**, expertly created by the **creative agency VML** and reviewed by Solvay itself, which was materialised on the website by r**eusing as many pre-existing graphic components as possible.** When the Solvay theme was practically created (90%), **the content and code for Syensqo was split and its** **theme was also created**, with only 4 or 5 components different from Solvay. They share **the same DNA**: the same code and database structure, but different presentation and content. Finally, the **new themes were adapted to the other 33 sites**; it should be noted that they are designed to be able to easily include the corporate images of each of these sites on the platform, while maintaining a common base. Can we help you redefine your digital strategy? We help you achieve your goals. [Contact us](https://metadrop.net/en/contact) ## Enhanced legacy: functional capabilities inherited from Solvay The heart of the project lay in expertly orchestrating a seamless web spin-off, transforming **Solvay's legacy platform** int**o Syensqo's independent digital identity**. Key facets included: 1. **Seamless transition:** As detailed in the previous point, moving content from Solvay's chemical division to a different platform adapted to Syensqo's unique identity. 2. **Multilingual and multisite management:** Operating in several countries, Syensqo needed a multilingual platform that would support 33 different country-specific sites. Drupal's multisite capability offered a cohesive foundation with scalability, intuitive for managing diverse content and fully integrated with multilingual needs. 3. **Component-based content strategies**: A **content system** was designed to enable the Syensqo teams to produce **rich, component-based content** **quickly and effectively**, reflecting the brand's new innovative approach to information dissemination in a simple way. 4. **Advanced search with Solr:** It is vital that visitors can quickly and easily access relevant information across Syensqo's extensive platform. To this end, a **search system using Solr and Drupal Views** was designed **and customised** to meet the specific needs of these companies. **Originally** designed for **Solvay**, it now serves the independent needs of Syensqo. 5. **Advanced integration:** Integration with **external systems** are fundamental and also inherited from **Solvay**. By creating APIs, external DAM systems such as Keepeek and CRM systems such as Salesforce, Syensqo achieved a **seamless data flow that improved operational efficiency.** 6. **Complex functionalities and agile workflows:** With an **international team** working across time zones, agile methodologies and development environment enabled continuous integration and flexible software development lifecycles. ## Modules, themes and distributions: The engine of Syensqo's digital platform In the effort to forge a **distinct and dynamic digital presence for Syensqo**, several key Drupal modules were integral to enhancing platform **functionality, usability, and efficiency**, playing crucial roles in transforming the site: - **X-ray Audit:** A pivotal module in Syensqo's digital toolkit, the **X-ray audit** module provided **invaluable insights into the site's structure and data,** serving as an essential tool for developers, analysts, and administrators alike. Its functionalities were tailored to facilitate a comprehensive overview and optimization of the site’s architecture: - **Entity and node information:** By generating detailed reports on content entities, the module allowed the team to analyse node counts by content type, language and status. - **User and role analysis:** By reporting on user roles and permissions, the module provides a clear view of their distribution and access levels, helping to streamline the management of roles across the platform. - **Media and vocabularies reports:** Systematically reports on media types, vocabularies and associated counts, helping to assess content usage and identify optimisation opportunities. - **Display and module configuration reports:** With information on display modes, field usage and module activations, helps assess site complexity and enables informed decisions on site optimisation and architectural adjustments. - **Paragraphs and Components**: This module enabled **flexible content creation**, allowing Syensqo's editorial teams to craft **dynamic, component-based content** that aligned seamlessly with their **brand** **narrative.** - **Search Api and Solr Suite:** Reinforcing the site's **advanced search functionalities**, these modules facilitated **fast and accurate information retrieval, a** priority for both Solvay's legacy requirements and Syensqo's new digital landscape. - **Acquia Suite:** It allowed for **seamless interaction with the Acquia ecosystem,** which gives these platforms **greater scalability,** given that the **type of hosting** offered by this company is designed for **large organisations** that need many different websites but with a common base (as is the case with Solvay and Syensqo). By strategically employing these modules, not only was a powerful and independent digital platform created for Syensqo, but also laid the **groundwork for continuous innovation and expansion.** ## Innovating for Community Growth: The Birth of the X-ray Audit Module During the development of Syensqo's digital platform, not only did it address the immediate needs of the project, but it also brought an **important innovation to the Drupal community** with the creation of the[ **X-ray Audit**](https://www.drupal.org/project/xray_audit) module. This tool was conceived to provide a **complete view of the structure and data of Drupal sites**, providing developers with powerful analysis capabilities. Furthermore, the development of this module was based on a **commitment to the open source philosophy.** By introducing X-Ray Audit into the Drupal ecosystem, it not only satisfied a specific project requirement, but also provided the community at large with a **tool that enhances site management capabilities across multiple projects.** ## Drupal: The Top Five Reasons for Syensqo's Transformation Metadrop strategically chose Drupal as the cornerstone for Syensqo's digital transformation due to its robust capabilities that perfectly aligned with complex project needs: - **Flexibility and Customization:** Drupal's modular design offered unparalleled flexibility, allowing the creation of a bespoke platform that distinguished Syensqo from Solvay while meeting specific content and design requirements. - **Scalability:** Operating globally, Syensqo required a scalable platform. Drupal effortlessly supports growth, accommodating new features and users while maintaining optimal performance. - **Multilingual Support:** With operations in 33 countries, Syensqo benefited from Drupal's comprehensive multilingual capabilities, enabling effective communication and tailored content delivery for each region. - **Integration Capabilities:** Drupal's powerful APIs ensured seamless integration with systems like Salesforce and Keepeek, enhancing data flow and the platform’s overall functionality. - **Multisite Architecture:** Drupal, with Acquia Cloud Site Factory (ACSF), facilitated a cohesive yet adaptable multisite setup, simplifying management across numerous regional sites. ## Achieving New Digital Boundaries Together The successful **web-based spin-off of Solvay to Syensqo** has equipped us with **experience and skills** in navigating complex digital transformations. This journey, which is a **clear management success** on the part of our client, **has not only defined Syensqo's digital presence in record time** but, at a business level, has **enhanced our ability to create tailored solutions** that meet the unique needs of our partners. **Ready to redefine your digital landscape?** Contact us today: We are ready to assist you in achieving your distinctive digital vision.